Please email me directly at heidi.bain@disney.com for access to password protected pages.
As a Product Designer on the Disney Photopass team I have the unique opportunity to create a variety of digital and physical in-park experiences from concept to completion!
I concept, pitch, design and lead production of physical and digital enhancements to theme park photography experiences. This includes handheld props, physical and virtual backdrops, digital character additions ie “magic shots”, photo borders and attraction overlays.
I serve as a creative lead for Augmented Reality lenses released via SnapChat's platform on the Disney World and Disneyland app. This starts with concept storyboards on my end, then art direction to the final lens for our Guests to enjoy in the My Disney Experience App.
I lead projects and maintain work alongside our Park Operations partners to ensure an amazing Guest experience.
As a Graphic Design Associate, I help support the Operations Training team by creating dynamic designs to inspire and support the Cast Member training experience.
Collateral created for Disney’s Port Orleans Resort Cast Member communication, recognition and experiences, as well as Resort Guest communication.
Assisted with illustrations as well as look and feel for "Passage to Pandora" training class that will be held at Disney's Animal Kingdom, Pandora The World of Avatar.
Collaborators: Andrew Hendricks, Hien Truong
Spring Fling is an annual event presented by Cast Activities, Recognition & Experiences at Walt Disney World at Mickey's Retreat! This event is held exclusively for Cast Members and their families including food, music, games, and character meet & greets as well as sports activities including Orlando City Soccer Club the Orlando Magic, and more.
Collateral created includes fliers, internal communication, event map, sweet stop cards, fast passes, and other event signage.
Various logos for events held by Cast Activities, Recognition and Experience.
Assisted with branding refresh for Service Celebration event held at the Magic Kingdom, presented by Cast Activities, Recognition & Experiences. This event is held each year to celebrate Cast Member's years of service with the Walt Disney Company.
Collateral refresh includes event invitations, name badges, memory maker insert, celebration playbill, event signage, and internal communication.
Collaborators: Mackenzie Ferguson
Fall Family Block Party is an annual event presented by Cast Activities, Recognition & Experiences at Walt Disney World. This event is held exclusively for Cast Members and their families including food, music, giant sized games, and character meet & greets as well as sports activities with Orlando City Soccer Club and the Orlando Magic.
Collateral created includes fliers, internal communication, event map, and event signage.
Assisted with design of YMCA's The Learning Center Rebranding process. Created brand Style Guide, business cards, flyers, handouts, and templates for use at both Learning Center locations.
For my BFA Senior Thesis Exhibition, I chose to create a bath brand centered around the power of positivity. Thrive Botanical Bath & Body is focused on reconnecting people to their emotional center using rich aromatherapy packed with positive scents.
I chose to design a hand-lettered logo and illustrate floral elements by hand to give the brand a more carefree feeling that corresponds to the organic nature of botanicals. The name "Thrive" truly embodies the mission behind this brand; to grow in a positive way despite daily circumstances.
Process for Thrive Botanical Bath & Body.
In my research I explored the emotional responses that different botanicals exude on their own, as well as when they are mixed. I narrowed my findings to three main positive scents; Detox, Uplift, and Renew.
I did studies on each botanical included in each scent, and finally scanned in my latest sketches on transfer paper. I also designed the hand lettered logo for Thrive through several stacks of transfer paper, until finding the right style.
My work was displayed in a small boutique style in Gallery 130, Meek Hall, University of Mississippi.
This was an interactive show, so that guests could test out a bath bomb and take away detail cards on each scent with ingredients and best uses for each.
Hand drawn illustrations created with Procreate, or with Adobe Illustrator.